National Cowboy & Western Heritage Museum


The Tad Lucas award is one of the Rodeo Hall of Fame’s most prestigious awards in honor of “The First Lady of Rodeo.” In order to be recognized for this achievement, recipients must exemplify talent, courage, spirit, and compassion while upholding and promoting our great Western heritage.


On Sept. 27, this high honor was awarded to Sherry Cervi, one of Rodeo’s premier women. Sherry has displayed her talent by winning four world titles and 16 WNFR qualifications on several different horses. Her determination and perseverance throughout her long and accomplished career certainly embody the spirit this award seeks. Her compassion and promotion of the sport of rodeo can be seen through her work in many youth events.

Whether adversity or success, she perseveres with poise, grace, and the utmost class. In rodeo today, it is difficult to envision any one more deserving of this award than Sherry Cervi.

Congratulations, Sherry- we look forward to many more awards for you in a long and distinguished rodeo career. You are truly an inspiration to all.

Also pictured with Sherry is eight time World Champion, Joe Beaver, recipient of the Ben Johnson Memorial Award and 1984 World Champion All-Around Cowboy and Hall of Fame inductee, Dee Pickett.

Photo: National Cowboy & Western Heritage Museum & Rodeo Historical Society

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